Helping a Queensland-based NGO deliver the NDIS nationally.

The Community Solutions Group is a non-profit community services organisation with locations across Queensland, New South Wales and Victoria. It delivers a wide range of services encompassing the teaching of simple life skills through to highly clinical advice. In the lead up to taking on a major NDIS contract, it was essential to ensure the consistency of the services delivered through the thirty five offices and three subsidiary business.

Breathing new life into a 20 year old community organisation

Partnerships are vital in the community services space when organisations are delivering 25+ programs to more than 17,000 customers. The brand strategy Hoist delivered began with deep conversations with all of the businesses across Australia involved in the merger. We were able to capture and distil the essence of all the businesses while finding common ground that all employees of the group could own.

Measuring the return

The biggest outcome was unity. Over the past year the group has come together to successfully deliver consistent services for disadvantaged people under one trusted brand. Culture is a vital driver of quality services and brand is in turn a driver of culture. In this way the project has directly impacted on the work of a business changing the lives of disadvantaged Australians.

“The project absolutely achieved what we hoped it would. It brought many brands together as one, and was extremely well accepted, embraced and adopted. This has been a platform for a whole range of positive transformations over and above how we present ourselves as a group.”

Natasha Read, General Manager – Community Solutions Goup

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