Zella DC

A decade ago Zella DC pioneered the micro data centre. Since then, its next-generation server rooms have been proven to work in the harshest environments on earth. The challenge was to grow a systematic pipeline of business that did not rely solely on the personal relationships of the founders. Hoist was hired in 2020 to rebrand the ten year old company and rollout the new look to all channels.

The art of building trust at a distance.

Rapport is hard enough to develop in B2B relationships even with the benefit of face-to-face relationships. Now given the COVID reality, Hoist is assisting Zella DC to engage personally with prospects internationally via communications that develop trust at long-distance. Animations and video is an ideal way to give a fast insight into the offer and personality of a business.