The Asian Engagement Strategy 2019-2030 is an important document in Western Australia’s business history. It draws attention to the State’s biggest opportunity – the fact that the world’s fastest growing economy sits squarely in our timezone. Our job was to design the report to capture the attention of people from a wide range of sectors and cultures across the Asia-Pacific Region. COVID-19 and the unwinding of globalisation only increases the importance of this pivotal strategy.
Case study
Launching the Access Asia Business Grants Program
The Access Asia Business Grants required an identity program that borrowed from the design of the report. The target audience interfaced with a mobile-friendly approvals process that was designed to be simple and effective.
Measuring the outcome
The launch of the report was a major success. The report has been embraced like few reports of its kind. Although this was due to more factors that just the design of the document and the user interface, our contribution certainly played a part. The project highlighted our ability to collaborate closely with an internal department as a part of a winning team.
“Cameron is one of the most talented designers I have worked with. He is an outstanding interpreter of concept and visual languages. Cameron listens, is thoughtful, super-creative and is always responsive to the needs of the client.”
Walter Gomes, Manager, Strategic Projects
Department of Jobs, Tourism, Science and Innovation
Let’s chat
Australia
australia@wearehoist.com
+61 1300 628 826
United Kingdom
uk@wearehoist.com
+44 (0)870 350 1252
Hoist is a growth marketing consultancy making business relationships systematic. Our clients are resilient leaders seeking to build pipelines of happy customers. We analyse data, visualise concepts, plan horizons, develop products, control costs, design brands, automate sales and personalise experiences – fast. We prove ideas work, then manage and measure on-going.