Defining a community-first model
The vision was for a business model that aggregated the power of the many member organisations into one powerful player. This model was designed to directly solve the problems that users were experiencing. It also had to address how the sector was transforming in the context of the new ‘user-chooses’ world order. This was informed by an extensive report from a partner research firm. The direction was then sold internally to the Chairs and CEOs of the member organisations identifying how it would work, the future scenarios that would play out and the benefits to all stakeholders.
To embed this change, Job Futures was renamed to reflect the broad community activation focus – CoAct. A highly differentiated identity was designed that brought to life a picture of how CoAct services could change communities across Australia. The launch plan included a conference that brought together speakers on innovation in community services from across the globe and the nation.