A story borne from an environmental threat
Air pollution has long been an issue in South East Asia’s megacities. MO imagines a future where the 200 million motorcycles currently burning petrol are instead cleaner, safer and more affordable electric motorcycles. To do this requires addressing the distinct concerns of customers and regulators. Our work involved understanding those concerns and working with MO to craft a compelling story around how MO’s solution addressed each group’s needs.
Once we helped MO tell its tale, we translated that story into a series of compelling visuals that were integrated into a holistic view of the brand and its growth strategy. We crafted a horizon driven growth strategy from idea, to start-up, to limited roll-out to commercial customers to an eventual mass consumer launch across multiple